>   Customer:

·      Publishing house

·      Industry: media and publishing

>   Objectives and challenges:

·      Customer base sharing with Chinese Walls between titles for proposals and orders

>   Solution:

·      Implementation of IT system to manage customer relationships, support processes such as proposal preparation, order processing and invoicing for advertisement sales across multiple publishing titles

·      Areas covered: Opportunity Management, Account Management, Contact Management

>   Benefits:

·      Revenue increase from more effective cross selling

·      Clearly defined and unified sales processes

·      Unified company corporate identity and branding from share document and template repository