>   Customer:

·      One of the leading European insurance groups

·      Industry: financial services

>   Objectives and challenges:

·      Getting to know the customers to be able to better compete on the market

·      Building foundation for planned CRM system implementations and IT architecture modernization

>   Solution:

·      Business and technical design as well as organization and project preparation for implementation of innovative system to seamlessly integrate data from multiple product focused systems. All to create a complete and unified view of about 2 million customers and their products and be able to provide better customer service, improve sales and marketing efforts. Data integration includes data acquisition, cleansing, creating golden records and sharing back with the organization

·      Technologies used: Siebel UCM (Universal Customer Master), Siebel Data Quality, Siebel EAI

·      Areas covered: Master Data Management (MDM), Customer Data Integration (CDI), Data Quality, IT Architecture Design

>   Benefits:

·      Understating existing customers value and potential

·      Ability to execute effecting marketing campaigns and improve cross selling

·      Decrease in operational risk

·      Improvements in quality and cost of customer service