>   Customer:

·      Large consumer good company

·      Industry: FMCG

>   Objectives and challenges:

·      Need to link trade promotions activities with actual cost and sales results

>   Solution:

·      IT system implementation to support planning and management of trade marketing and deductions with logical data integration with ERP backend

·      Technologies used: Siebel Consumer Goods, Siebel Promotions, ERP integration

·      Areas covered: Campaign Management, Promotion Management, Marketing Fund Management

>   Benefits:

·      Ability to measure and improve effectiveness of trade marketing

·      Ability to identify cost and benefits of trade promotions through linkage to financial system data