>   Customer:

·      Publishing house specializing in education industry

·      Industry: media & publishing

>   Objectives and challenges:

·      Need to open new channels for distributors including call center and internet

>   Solution:

·      Design and implementation of IT system to support cooperation with sales partners. System included integrated call center (with caller id) for order management, partner support and outbound campaign management as well as data sharing between new application and old core territory management system

·      Technologies used: Siebel Sales, Siebel Partner Management, IP telephony integration

·      Areas covered: Partner Management, Call Center, CTI

>   Benefits:

·      Effective order and campaign management with customer database and telephony integration

·      Cost saving in core CRM upgrade