>   Customer:

·      Renowned, international retail chain

·      Industry: FMCG

>   Objectives and challenges:

·      Need to identify customers across retail stores

·      Leveraging customer information to build and support ecommerce platform

>   Solution:

·      Integrated customer information repository, collecting data from dispersed retail in-store systems and providing cleansed and unified data to ecommerce platform

·      Technologies used: Siebel UCM, Siebel EAI, POS and ecommerce systems integration

·      Areas covered: Customer Data Integration (CDI), Master Data Management (MDM), Data Quality, eCommerce

>   Expected benefits:

·      Identifying customers and their value across retail stores network

·      Measuring the number of unique customers

·      Ability to track customer behavior and need identification