>   Customer:

·      Consumer chemicals manufacturer

·      Industry: FMCG and chemicals

>   Objectives and challenges:

·      Need to effectively manage planning and execution of trade promotions and sales visits

>   Solution:

·      Implementation of IT system to support planning and monitoring of sales visits in stores and distribution centers, to support planning, executing and analyzing trade promotions

·      Technologies used: Siebel Consumer Goods, Siebel Outlet Visits, Siebel Trade Promotions, ERP backend integration

·      Areas covered: Campaign Management, Promotion Management, Marketing Fund Management, SFA, CRM-ERP integration

>   Benefits:

·      Improved sales visits scheduling and execution with valuable information collection process

·      Smooth backend integration for sales and marketing improves trade promotion planning and execution

·      Streamlined information access for both office and mobile workforce