>   Customer:

·      International pharmaceutical company

·      Industry: pharma

>   Objectives and challenges:

·      Global centralization of territory management applications with systems upgrade and selected areas reimplementation

>   Solution:

·      Territory management system to support daily work of medical representatives visiting professionals and pharmacies. It included activity planning, call reporting and samples management.

·      Technologies used: Siebel Pharma

·      Areas covered: Territory Management, Product Management, Call Reporting

>   Benefits:

·      Best practice powered system administration and management

·      Improved system quality and users adoption

>   Customer:

·      Large consumer good company

·      Industry: FMCG

>   Objectives and challenges:

·      Need to link trade promotions activities with actual cost and sales results

>   Solution:

·      IT system implementation to support planning and management of trade marketing and deductions with logical data integration with ERP backend

·      Technologies used: Siebel Consumer Goods, Siebel Promotions, ERP integration

·      Areas covered: Campaign Management, Promotion Management, Marketing Fund Management

>   Benefits:

·      Ability to measure and improve effectiveness of trade marketing

·      Ability to identify cost and benefits of trade promotions through linkage to financial system data